Digital interventions to
drive behavioral changes
for the benefits of consumers,
businesses and society.
Now that Richard Thaler and I have helped millions of employees save more for retirement, I am keen to address a much broader set of societal challenges. Together we can improve outcomes by identifying the drivers of behavioral changes in a world full of screens.
Shlomo Benartzi
UCLA Professor and Founder of Digitai
Welcome to Digitai Labs, where we research online behavior.
Loss Aversion
Calculator
Visual Appeal
Exercise Number 1
Visual Appeal
Exercise Number 2
MARCH 2016
MARCH 2016
FEBRUARY 2016
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DECEMBER 2015
DECEMBER 2015
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NOVEMBER 2015
NOVEMBER 2015
OCTOBER 2015
OCTOBER 2015
MAY 2015
Shlomo Benartzi UCLA,
Founder
David Faro
LBS
Hal Hershfield
UCLA
Katherine Milkman
Wharton
John Payne
Duke University
Richard Thaler
University of Chicago
Instructions
You will be shown three different stimuli. Please rate each stimulus on a scale of 1 to 9 for visual appeal, with 9 being the most appealing. The clips will be of different length.
Stimulus 1
Rate Stimulus 1 Now
Least
Appealing
Most
Appealing
Stimulus 2
Rate Stimulus 2 Now
Least
Appealing
Most
Appealing
Stimulus 3
Rate Stimulus 3 Now
Least
Appealing
Most
Appealing
Your Results
Your visual appeal ratings are below:
Stimulus 1{{scores[0]}}
Stimulus 2{{scores[1]}}
Stimulus 3{{scores[2]}}
Thank you for your interest. I will explain this experiment, along with many others, in my forthcoming book on digital behavior. In the meantime, feel free to follow me on twitter @shlomobenartzi.
Instructions
You will be shown five different stimuli. Please rate each stimulus on a scale of 1 to 9 for visual appeal, with 9 being the most appealing.
Stimulus 1
Rate Stimulus 1 Now
Least
Appealing
Most
Appealing
Stimulus 2
Rate Stimulus 2 Now
Least
Appealing
Most
Appealing
Stimulus 3
Rate Stimulus 3 Now
Least
Appealing
Most
Appealing
Stimulus 4
Rate Stimulus 4 Now
Least
Appealing
Most
Appealing
Stimulus 5
Rate Stimulus 5 Now
Least
Appealing
Most
Appealing
Your Results
Your visual appeal ratings are below:
Stimulus 1{{scores[0]}}
Stimulus 2{{scores[1]}}
Stimulus 3{{scores[2]}}
Stimulus 4{{scores[3]}}
Stimulus 5{{scores[4]}}
Thank you for your interest. I will explain this experiment, along with many others, in my forthcoming book on digital behavior. In the meantime, feel free to follow me on twitter @shlomobenartzi.
Loss Aversion Calculator
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Instructions
On each of the following 10 pages, you will see a pair of gambles. Each gamble has three equally likely outcomes.
For each page, please choose which gamble you prefer.
Tell us a bit about yourself.
Gender
Age
{{question.question}}
Results
You experience losses
{{score}}
times stronger than gains.
This means that you are not averse to losses, which is different than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it properly reflects your attitudes towards gains and losses.
You experience gains and losses about the same way.
This means that you are much less loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it properly reflects your attitudes towards gains and losses.
You experience losses
{{score}}
times stronger than gains.
This means that you are less loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it properly reflects your attitudes towards gains and losses.
You experience losses
{{score}}
times stronger than gains.
This means that you are about as loss averse as the average person. Given this tendency, it's important to evaluate your investment portfolio and ensure it takes your aversion to losses into account.
You experience losses
{{score}}
times stronger than gains.
This means that you are more loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it takes your aversion to losses into account.
You experience losses
{{score}}
times stronger than gains.
This means that you are much more loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure that it takes your aversion to losses into account.
You experience losses more than
10
times stronger than gains.
This means that you are far more loss averse than most people. Given this tendency, it's important to evaluate your investment portfolio and ensure it takes your aversion to losses into account.
While this is our best estimate of your sensitivity to losses, please be aware that your responses exhibited some inconsistencies. Feel free to retake the test.
