Digital interventions to
drive behavioral changes
for the benefits of consumers,
businesses and society.

Mission

Now that Richard Thaler and I have helped millions of employees save more for retirement, I am keen to address a much broader set of societal challenges. Together we can improve outcomes by identifying the drivers of behavioral changes in a world full of screens.

Shlomo Benartzi
UCLA Professor and Founder of Digitai

Lab

Welcome to Digitai Labs, where we research online behavior.

Loss Aversion
Calculator

Visual Appeal

Exercise Number 1

Visual Appeal

Exercise Number 2

Books

Press

MARCH 2016

MARCH 2016

FEBRUARY 2016

DECEMBER 2015

DECEMBER 2015

DECEMBER 2015

NOVEMBER 2015

NOVEMBER 2015

NOVEMBER 2015

OCTOBER 2015

OCTOBER 2015

MAY 2015

Academic Advisory Board

Shlomo Benartzi UCLA,
Founder

David Faro
LBS

Hal Hershfield
UCLA

Katherine Milkman
Wharton

John Payne
Duke University

Richard Thaler
University of Chicago

Contact

info@digitai.org

Instructions

You will be shown three different stimuli. Please rate each stimulus on a scale of 1 to 9 for visual appeal, with 9 being the most appealing. The clips will be of different length.

Stimulus 1

Rate Stimulus 1 Now

Least
Appealing

Most
Appealing

Stimulus 2

Rate Stimulus 2 Now

Least
Appealing

Most
Appealing

Stimulus 3

Rate Stimulus 3 Now

Least
Appealing

Most
Appealing

Your Results

Your visual appeal ratings are below:

Stimulus 1{{scores[0]}}

Stimulus 2{{scores[1]}}

Stimulus 3{{scores[2]}}

Thank you for your interest. I will explain this experiment, along with many others, in my forthcoming book on digital behavior. In the meantime, feel free to follow me on twitter @shlomobenartzi.

Instructions

You will be shown five different stimuli. Please rate each stimulus on a scale of 1 to 9 for visual appeal, with 9 being the most appealing.

Stimulus 1

Rate Stimulus 1 Now

Least
Appealing

Most
Appealing

Stimulus 2

Rate Stimulus 2 Now

Least
Appealing

Most
Appealing

Stimulus 3

Rate Stimulus 3 Now

Least
Appealing

Most
Appealing

Stimulus 4

Rate Stimulus 4 Now

Least
Appealing

Most
Appealing

Stimulus 5

Rate Stimulus 5 Now

Least
Appealing

Most
Appealing

Your Results

Your visual appeal ratings are below:

Stimulus 1{{scores[0]}}

Stimulus 2{{scores[1]}}

Stimulus 3{{scores[2]}}

Stimulus 4{{scores[3]}}

Stimulus 5{{scores[4]}}

Thank you for your interest. I will explain this experiment, along with many others, in my forthcoming book on digital behavior. In the meantime, feel free to follow me on twitter @shlomobenartzi.

Loss Aversion Calculator

By clicking I Agree, you agree to the Terms of Service and Privacy Policy

Instructions

On each of the following 10 pages, you will see a pair of gambles. Each gamble has three equally likely outcomes.

For each page, please choose which gamble you prefer.

Tell us a bit about yourself.

Gender


Age


{{question.question}}

A
${{question.options[0].win}}
$0
-${{question.options[0].lose}}
B
${{question.options[1].win}}
$0
-${{question.options[1].lose}}

Results

Your answers suggest that you experience gains slightly stronger than losses.

You experience losses

{{score}}

times stronger than gains.

Your answers suggest that you experience gains stronger than losses.

You experience losses more than 10 times stronger than gains.

You experience losses

{{score}}

times stronger than gains.

The above is our best estimate of your sensitivity to losses, but be aware that your responses exhibited some inconsistencies. Feel free to retake the test.

You experience losses

{{score}}

times stronger than gains.

The above is our best estimate of your sensitivity to losses, but be aware that your responses exhibited some inconsistencies. Feel free to retake the test.

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